ATP Courses
The systems we install for clients - packaged as courses, communities, and builds. Sales DNA is live now. The rest of the catalog opens over the coming months.
The Catalog
Every ATP course teaches a piece of the same architecture we build in consulting engagements: identity, process, management, leadership, hiring, AI, and mindset. Start free in The Lobby or The Cheat Code, go deep with Sales DNA, and build the whole machine with The Blueprint.
Sales DNA
The complete tactical foundation: identity, process, phone, field, closing, systems. 8 modules, 32 lessons.
View Sales DNA →COMING SOONThe Blueprint
The full revenue architecture for owners, founders, and directors. Includes The War Room.
View The Blueprint →COMING SOONThe Operator
The sales-management operating system.
View The Operator →COMING SOONThe General
Multi-team, multi-region sales leadership.
View The General →COMING SOONThe Automator
Architect AI into your sales process.
View The Automator →COMING SOONThe Grind
The daily discipline layer for performers.
View The Grind →COMING SOONThe Scout
Hire salespeople who actually perform.
View The Scout →COMING SOONThe Cheat Code
Five free lessons on AI for sellers.
View The Cheat Code →COMING SOONThe Lobby
The free room: tips, intros, Ask Tyler.
View The Lobby →COMING SOONThe War Room
Templates, workshops, hot seats, office hours.
View The War Room →APPLYThe Blueprint Build
Tyler architects your system with you. Application only.
View The Blueprint Build →APPLYThe Full Build
We build and run it, then hand over. Application only.
View The Full Build →APPLYThe Transformation
A 6 to 12 month rebuild of your revenue engine for established sales orgs. Application only.
View The Transformation →Available Now: Sales DNA
Identity → Weapon → Hunt → Process → Phone → Field → Close → System. The complete sequence, built from scaling real teams - 3 reps to 136+ across six countries.
Get On The List
Tell us which course you want - founding members get first access and the best pricing we'll ever offer.
What Clients Say
Frequently Asked Questions.
Straight answers to the questions owners ask us first.
Sales DNA is available now and is the foundation: 8 modules and 32 lessons covering identity, product, prospecting, process, phone, field, closing, and follow-up. Everything else builds on it.
Expected launch is August / September 2026, one course at a time. Waitlist members get first access and founding pricing.
Video lessons plus downloadable resources for every lesson: slides, audio versions, and printable tools you can use with your team the same day.
Owners and founders who sell, sales reps who want a real system, and managers and directors building teams. Each course page says exactly who it serves.
The Lobby is free for everyone. The War Room is the paid working community, and The Blueprint includes War Room access plus a monthly live session with Tyler.
Waitlist members get in first at the best pricing we will ever offer, locked for life. Pricing rises after the founding cohort fills.
Start With Sales DNA Today
The foundation course is live now. Everything else is coming: get on the waitlist and be first through the door.