The General
Lead at scale. For directors and VPs running multi-team, multi-region sales orgs.
Coming Soon
Sales Leadership Course
Managing one team is operations. Leading many is generalship. The General covers the strategic layer: territory design, capacity planning, compensation architecture, the manager-of-managers playbook, and the operating rhythm that scales across offices and borders – built from growing one sales org from 3 reps to 136+ across 4 countries.
Territory & Capacity
Quota-setting and territory design that survive contact with reality.
Comp Architecture
Compensation that drives the behaviour you actually want, org-wide.
Managers of Managers
Leading leaders - the bench, the cadence, the standards.
Scroll the Course
The full The General experience: scroll-driven, 3D, engineered with AI by ATP. This is the standard your course will be built to.
The
General.
Theater-of-war strategy. Multi-team orchestration. Comp design at scale. The seat above the manager.
The first move sets the tempo.
How you open the quarter — and the team — determines how it ends. White's pawn to e4 = your first strategic commitment.
- Theater selection
- Resource allocation
- Initial deployment
- Opening doctrine
Your opponent moves.
Every action invites a reaction. Black's pawn to e5 = the market's response.
- Read the response
- Diagnose competitor moves
- Adapt without panicking
- Pattern recognition
Develop your pieces.
Bishop out (Bc4). Get every team into the fight. Multi-team orchestration.
- Multi-team coordination
- Capability development
- Resource compounding
- Deployment cadence
Black defends.
Knight out (Nc6). The opponent reinforces. Read what's being protected.
- Read defensive moves
- Identify the protected piece
- Plan the breakthrough
- Patience under pressure
Queen to h5 — the threat lands.
The piece that decides games steps onto the board. Multi-team campaigns.
- Strategic strike timing
- Top performer leverage
- Pursuit teams
- Pursuit accounts
Knight develops — but it's too late.
Black brings out the king's knight. The defender doesn't see what's coming.
- When the response is wrong
- The fatal blind spot
- The decisive vulnerability
- Reading the board
Qxf7. Checkmate.
When strategy meets execution. The quarter is decided in one move.
- The decisive deal
- Quarter-close strategy
- The board-tilting move
- When the game ends
The king falls.
The position is unrecoverable. The strategist exits with the trophy.
- Lock the win
- Capture the learnings
- Set up the next game
- Build the dynasty
Join the Waitlist Now
Expected launch: August / September 2026. Founding members get first access and the best pricing we will ever offer. One email, no spam.