Don't learn sales. Encode it. The complete sequence - Identity → Weapon → Hunt → Process → Phone → Field → Close → System. Built from training 3,000+ reps across 7 industries and 6 countries.
The spine of your sales DNA. The 13 things every salesperson masters, the daily routine, the philosophy that compounds - all installed before you make a single call.
The 13 Things Every Salesperson Must Learn
Your Average Day as a Sales Pro
SMART Goals for Sales
The Pleasantly Persistent Philosophy
PANEL 02 / 08
WEAPON
Master what you sell.
Every feature. Every advantage. Every benefit. Plus what your competitors offer - and how to land a 60-second pitch that earns the next 10 minutes in any room.
The FAB Framework
Know Your Product Deep Dive
Competitive Intelligence
The 60-Second Pitch
PANEL 03 / 08
HUNT
Find the fight.
The ATP Prospecting Method. Building a priority list that actually converts. Networking that generates revenue - not coffees. And the pipeline / CRM hygiene that holds it all together.
The ATP Prospecting Method
Building Your Priority List
Networking That Generates Revenue
Pipeline Management and CRM Basics
PANEL 04 / 08
PROCESS
The 5-step engine that built $50M+.
Introduction → Short Story → Presentation → Close → Rehash. The sequence every elite ATP rep runs - same engine, every call, every day. With your custom pitch deck and the Shadow-to-Solo learning curve.
The 5-Step Framework Overview
Step-by-Step Walkthrough
Building Your Pitch Deck
The Shadow-to-Solo Learning Curve
PANEL 05 / 08
PHONE
Closing on the phone.
Channel-specific mastery. Phone script foundations, the 5-Step Phone Pitch, advanced techniques for the calls that matter, and templates you can run today.
Phone Script Foundations
The 5-Step Phone Pitch
Advanced Phone Techniques
Phone Script Templates
PANEL 06 / 08
FIELD
Closing in person.
D2D script development. The initial approach versus the close. Field sales best practices most courses skip. And how to book the next move - every single time.
D2D Script Development
The Initial Approach vs The Close
Field Sales Best Practices
Booking Appointments from the Field
PANEL 07 / 08
CLOSE
Handling resistance. Winning the room.
ABC - Agree, Bounce, Close. The Objections Matrix. FUJIJI - the six impulse drivers that move buyers off the fence. And the close that finishes everything.
ABC - Agree, Bounce, Close
The Objections Matrix
FUJIJI Impulse Sales Framework
The Close
PANEL 08 / 08
SYSTEM
The system that compounds.
Pleasantly Persistent Follow-Up made systematic. CRM mastery. The weekly self-assessment that surfaces leaks before they hit forecast. The toolkit that runs the entire operation.
The Follow-Up System
CRM Mastery
Weekly Self-Assessment
Building Your Sales Toolkit
Founding Member Rate
Lock the rate that never gets offered again.
Founding cohort opens first. Pricing locks for life. After cohort 1 fills, pricing goes up.
$1,997 one-time, lifetime access
Lifetime access. All 8 modules. All 32 lessons. Every supporting deliverable as it ships.
Ready to encode it?
Your sales DNA isn't built in a weekend. It's built one base pair at a time. The first 1,000 founding members get the lowest rate we'll ever offer - and the closest seat to Tyler.