PANEL 01 / 08
RCAF
Aviation Tech - Royal Canadian Air Force.
I passed basic training. Got into the RCAF. Became an aviation tech. Basic training taught me discipline. The job teaches you something brutal: when systems fail, people die. Process matters. Discipline matters. Reproducibility matters. I learned that an F-18 is reduced to checklists anyone can follow - and that idea never left me.
- Basic training - discipline as foundation
- RCAF Aviation Technician
- F-18 maintenance discipline
- The origin of process-first thinking
PANEL 02 / 08
REMODEL
Remodel It → Remodel It With Her.
Two stints. First stint at Remodel It - sold out all the advertising for a local TV show. Second stint at Remodel It With Her - developed a second TV show, selling production for $49,000 per episode and producing local TV about local businesses and service providers. We even flew a company to Italy with the film crew and shot an episode in Italy.
- Remodel It - sold out the ad inventory
- Remodel It With Her - second show launched
- $49,000/episode production sold
- Italy episode - flew the company + crew
PANEL 03 / 08
GETASSIST
Sales Manager → Director of Sales.
From sales manager to director of sales - built the team to 200 reps across 4 countries and 9 offices. Same playbook, different geographies. Featured on Back to Business: Calgary and Global News Calgary.
- Promoted manager → director
- 200 reps · 4 countries · 9 offices
- Featured on Calgary Global News
- ATP methodology born here
PANEL 04 / 08
RESORTS
12 Latin American Resorts - 300-rep team.
Multi-region operations across 12 properties. Improved their reviews from 1.6 to 4.2. Architected QR codes and CRM company-wide. Built them a custom-made app through our business partners OnPoint Software Development to produce referrals and revenue at scale.
- Reviews 1.6 → 4.2
- QR codes + CRM rolled out across 12 properties
- Custom app built with OnPoint Software Development
- Referrals + revenue engine at scale
PANEL 05 / 08
INSURANCE
National insurance + ALE.
Different verticals. Same architecture. National insurance providers. Local Additional Living Expense companies. The pattern holds: process beats talent - every industry, every time.
- National insurance org redesign
- ALE company sales builds
- What translates between industries
- What needs vertical-specific tweaks
PANEL 06 / 08
PATTERN
10 industries × 3,000 reps × $50M+.
SaaS. Insurance. Manufacturing. Media. Hospitality. Home Services. Professional Services. Resorts. Telecommunications. Retail. Different products. Different buyers. Same playbook. The pattern is undeniable - and that's the moat.
- 10 industries served
- $50M+ generated for clients
- 3,000+ reps trained in ATP methodology
- 100+ sales leaders developed
PANEL 07 / 08
TEACHING
15 years architecting from the ground up.
I spent 15 years inside companies architecting their sales engine from the ground up - producing the training materials, teaching the same repeatable system over 15 years. This system comes together from some of the greats. "If I've got to do it twice, we need to automate it, delegate it, or question whether it should exist at all."
- 15 years inside companies
- Built the training materials myself
- Same repeatable system, refined over time
- Automate. Delegate. Or eliminate.
PANEL 08 / 08
PROMISE
The same way I broke down an F-18.
I learned to take a $70M aircraft and reduce it to checklists anyone could follow. SOPs. Repeatable processes. I do the same thing now with sales orgs. Aviation was the metaphor. The discipline is the moat.
- Aviation = origin
- Sales = the body of work
- SOPs + repeatable process = the language
- ATP = the platform
PANEL 09 / 08
TAKEOFF
Cleared for takeoff.
Same operator. Different machine. I started ATP to teach the system, then went all-in on AI 3 years ago and rebuilt every SOP around it. That discipline scales from F-18 maintenance bays to 200-rep sales orgs across 4 countries. The machine you're looking at is the same machine I teach - assembled the same way, powered by the same SOPs, ready to fly.
- Aviation Tech → Sales Architect
- SOPs are universal
- Process beats talent - every time
- Started ATP · all-in on AI 3 years ago