8 Modules · 32 Lessons · The Foundation

What's in your
Sales DNA?

Don't learn sales. Encode it. The complete sequence - Identity → Weapon → Hunt → Process → Phone → Field → Close → System. Built from training 3,000+ reps across 7 industries and 6 countries.

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200+
Reps Built · 6 Countries
$50M+
Client Revenue Generated
3,000+
Reps Trained · 7 Industries
PANEL 01 / 08
IDENTITY

Who you become before you sell.

The spine of your sales DNA. The 13 things every salesperson masters, the daily routine, the philosophy that compounds - all installed before you make a single call.

  • The 13 Things Every Salesperson Must Learn
  • Your Average Day as a Sales Pro
  • SMART Goals for Sales
  • The Pleasantly Persistent Philosophy
PANEL 02 / 08
WEAPON

Master what you sell.

Every feature. Every advantage. Every benefit. Plus what your competitors offer - and how to land a 60-second pitch that earns the next 10 minutes in any room.

  • The FAB Framework
  • Know Your Product Deep Dive
  • Competitive Intelligence
  • The 60-Second Pitch
PANEL 03 / 08
HUNT

Find the fight.

The ATP Prospecting Method. Building a priority list that actually converts. Networking that generates revenue - not coffees. And the pipeline / CRM hygiene that holds it all together.

  • The ATP Prospecting Method
  • Building Your Priority List
  • Networking That Generates Revenue
  • Pipeline Management and CRM Basics
PANEL 04 / 08
PROCESS

The 5-step engine that built $50M+.

Introduction → Short Story → Presentation → Close → Rehash. The sequence every elite ATP rep runs - same engine, every call, every day. With your custom pitch deck and the Shadow-to-Solo learning curve.

  • The 5-Step Framework Overview
  • Step-by-Step Walkthrough
  • Building Your Pitch Deck
  • The Shadow-to-Solo Learning Curve
PANEL 05 / 08
PHONE

Closing on the phone.

Channel-specific mastery. Phone script foundations, the 5-Step Phone Pitch, advanced techniques for the calls that matter, and templates you can run today.

  • Phone Script Foundations
  • The 5-Step Phone Pitch
  • Advanced Phone Techniques
  • Phone Script Templates
PANEL 06 / 08
FIELD

Closing in person.

D2D script development. The initial approach versus the close. Field sales best practices most courses skip. And how to book the next move - every single time.

  • D2D Script Development
  • The Initial Approach vs The Close
  • Field Sales Best Practices
  • Booking Appointments from the Field
PANEL 07 / 08
CLOSE

Handling resistance. Winning the room.

ABC - Agree, Bounce, Close. The Objections Matrix. FUJIJI - the six impulse drivers that move buyers off the fence. And the close that finishes everything.

  • ABC - Agree, Bounce, Close
  • The Objections Matrix
  • FUJIJI Impulse Sales Framework
  • The Close
PANEL 08 / 08
SYSTEM

The system that compounds.

Pleasantly Persistent Follow-Up made systematic. CRM mastery. The weekly self-assessment that surfaces leaks before they hit forecast. The toolkit that runs the entire operation.

  • The Follow-Up System
  • CRM Mastery
  • Weekly Self-Assessment
  • Building Your Sales Toolkit
Founding Member Rate

Lock the rate that never gets offered again.

Founding cohort opens first. Pricing locks for life. After cohort 1 fills, pricing goes up.

$1,997 one-time, lifetime access

Lifetime access. All 8 modules. All 32 lessons. Every supporting deliverable as it ships.

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Your sales DNA isn't built in a weekend. It's built one base pair at a time. The first 1,000 founding members get the lowest rate we'll ever offer - and the closest seat to Tyler.

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Explore the Full Course Catalog

The Blueprint, The Operator, The General, The Automator, The Grind, The Scout, and the communities. Sales DNA is chapter one.

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